Most people today don’t go out looking for somewhere to eat. In fact, we tend to look up places near us online and visit them based on their profiles, reviews, and overall online presence.
Therefore, traditional marketing techniques such as TV and magazine ads and the signage outside of your restaurant is no longer sufficient for your marketing needs.
It’s time to capitalize on the Internet’s ability to promote your business for you. To do this, you will need to learn about some key web marketing strategies that will keep you relevant in 2020.
Can’t afford a professional web designer? Free templates such as WordPress provide a platform to make your site for your restaurant and gain greater visibility for potential customers.
Moreover, you need to make sure that you use keywords to your advantage when you make your website pages. Keep in mind that most searches that will include your restaurant in the results will be the type of food you make and the location that you service. For example, “barbecue near me” or “hamburgers Lakeland” are examples of keywords people use.
This means that using popular keywords in your web content, including your location, will help drive search traffic to your website.
Pinterest is a social media platform that all restaurant businesses should master. Posting visually attractive photos of your restaurant on this visual platform will entice potential customers to visit.
The system of sharing food over Pinterest is your ally when it comes to snagging hungry customers browsing for places to eat online. Using this platform is a great way to drum up interest, especially if your restaurant has a unique section such as a deli or bakery.
Of course, succeeding on Pinterest means that first, you will need a portfolio of photos. Make sure that they look professional and showcase the variety of foods available at your restaurant.
Watermarks are important too: they ensure that people who view your photos know where they came from and follow them back to your site.
Update your info
Make sure you have up-to-date information on Google My Business, Yelp, and other travel-related sites, including current operating hours and location. You want people to be able to find you.
The value of reviews
If you’re succeeding in your web marketing efforts, then people are probably reviewing your restaurant. If they aren’t, you can encourage them to do so.
Just keep in mind that negative reviews are inevitable. Moreover, you should avoid responding to them emotionally or defensively, as it will only make your business look bad. However, you can also use them as an opportunity to make it right for a dissatisfied customer or to apologize.
Restaurant promotion is no longer a paper business. It happens in ones and zeros on the internet, in search bars, on Pinterest favorites pages, and via social media ads.
It’s important to know how to make your website friendly to search engines and encourage positive reviews. Moreover, you should also learn where you need to post your business’s information to help your restaurant reach long-term success.