marketing strategies

10 web marketing strategies to promote your bakery

Bakeries have a lot of advantages when it comes to marketing. The biggest one is that you can hand-pick the goods you sell based purely on your customers’ demand. Since you make your products yourself, you can easily adjust your products to the preferences of your clientele.

Most bakery owners know that opening their doors lures customers in with delicious smells. Moreover, offering a variety of ever-changing goods can keep them coming back.

However, in the increasingly fast-paced environment of digital marketing, these old-school selling techniques may not be enough. Figuring out the best online marketing strategies for your bakery is what will keep your business relevant and booming in 2020.

Your website

Even though web design is an expensive service, any bakery owner can create a free site using a template such as WordPress. If you can’t afford to hire a website designer, these templates can help you get your business out there.

Know your keywords

People search for things online using specific keywords, such as “best cakes Orlando.” Accordingly, you also need to use such search terms to attract customers to your content. Make sure to often include the name of your city or state to drive local traffic to your bakery.

Social Media

Advertising on social media can be a great way to get your bakery out there.

You should post regularly and include many images of your confections to help draw in a niche of hungry online shoppers. Recipes and baking tips are searchable topics that you may want to consider including to attract viewers.


On that note, you will need to use lots and lots of photos. Building your online profile will require a lot of visuals to get people excited about what you have to offer. Make sure your photo portfolio is not only varied but also looks professional.


You won’t get the amount of business you deserve from your photos if you don’t watermark them. By labeling them with your bakery’s stamp, you can make sure that people who find and like your goods will be able to trace it back to you.

Google reviews

Even if you have a website promoting your business, you may not be taking full advantage of the internet’s capacity to increase your customer base. Reviews on Google are crucial to your web marketing strategy.

Reviews online make it look like people congregate to your business. Generating a buzz around your services will encourage more writers and therefore more customers.

If you have customers, but don’t see any reviews popping up, just ask them to review your business! Most people are more than happy to give their opinion about a product or service.

Business profile

For Google and other sites to have updated information about your bakery, you should include it on a My Business profile and on social media. Make sure your hours of operation and location are up-to-date, so people know where and when to find you.

Stay level-headed

Let’s say your website is doing well and people are reviewing it on search engine profiles and travel sites. Once you enter this online review space, you will probably also see some negative reviews and comments. Your reaction to them could determine the future of your business.

Don’t react defensively or emotionally to negative comments from customers. Venting or ranting at dissatisfied customers makes you look unprofessional. It makes your business look as if it defends low-quality products, rather than high-quality ones.

Know the value of an apology

If you see these negative comments, often the best course of action for you is to do nothing at all. However, if you see an opportunity to apologize for someone’s experience or even make a special offer for them, you can turn negativity into marketing.

If you take care of your customers’ grievances, they will likely edit their reviews to make them more positive. Taking responsibility for your mistakes can be a great marketing tool.


Pinterest isn’t simply a powerful and popular social media platform: it’s a baker’s best friend. Creating a diverse range of social media profiles for your business on platforms such as Facebook is a great idea.  However, you should also make Pinterest your priority.

Pinterest is a visual and shopping-centric platform, making it the perfect place to showcase your creations. This is the web marketing equivalent of leaving the door open to attract customers by the smell of your delicious creations.

People browsing Pinterest are looking for beautiful things to copy, share, and buy. You need to take advantage of its system to create a robust online portfolio that people will see and share with their friends.

Moreover, you should pin and post your creations when the platform is most busy. In other words, you can bake on Saturday and post on Sunday.

The Takeaway

As a bakery owner, you have many options when it comes to selling your products online. The fast-paced social media sphere can help you gain greater visibility and attract more clients.

In addition, becoming active on Pinterest can be a great way to market your products. Using this platform, you can encourage your customers to sharing photos, leave reviews, and visit your website to boost your online presence.

People go online to find value and beauty. Additionaly, they want to share beautiful things and find new places to visit. You may not have as many people coming in off the street, but the Internet is a whole new street to market to. With the right approach, you can create an online presence that will help you reach success for your bakery business.